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Betfair and bet365 become official partners of the club from tomorrow s will share co-exclusive rights in the betting category.
Both will have the right to be associated with Aston Villa and "activate the partnerships globally" whatever that means and both will appear on the club's tellies and interview backdrops.
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"Commercially the club has two aims - we want to partner with good brands that will activate extensively and we want to increase our commercial revenues so we can compete with the best on the pitch.
"These two deals represent a very significant commercial increase on last year's betting partnership and taken together with the recent announcement of an enhanced shirt sponsorship deal with a top US brand, demonstrate significant progress towards those goals."