Premier League clubs are losing millions of pounds on seat revenue each season according to a new report and Villa top this league with empty seats estimated to be costing them nearly £7 million per year in lost revenue.
Analysis from BDRC Continental’s Sports and Sponsorship Insight team shows that Premier League football clubs are losing out on valuable home game revenue by failing to fill their grounds, and losing out on food, programme and merchandise sales
Mark Long, Director of Sports & Sponsorship at BDRC Continental, said: “Since the Premier League announced its new financial controls, top-flight teams need to address how they can turn this lost opportunity into valuable income. Under the new regime kicking off with the 2013/2014 season, any increase in match day revenue can help fund players so empty seats in the ground will have a direct impact on the quality of a club’s squad on the pitch.
“But it’s not just about slashing ticket prices to get supporters into the stadium; there is a balance to be achieved between attracting new fans and keeping loyal season ticket holders happy. And don’t forget the need to maximise on-site sales in the various retail outlets once fans are through the turnstiles. No two clubs are the same, however, so it’s never a ‘one size fits all’ solution. But through careful research and data analysis clubs can still move forward and optimise their fanbase to fill seats and impact the bottom line.”
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